Us | Natulim

How it all started

We have always been aware of the environmental impact we have on the Earth, and we have contributed our grain of sand to help the cause.

Some time ago, we realized that not even 20% of plastic packaging is recycled, and the rest ends up in landfills and oceans. We found it terrifying. So we set out to find solutions. We found some organic detergents, but we were not convinced by the process. Having to go to refill them every time we ran out, with what they weigh and the space they take up, it was not the best.

That is why we have created Natulim, a laundry detergent in biodegradable strip format and 100% plastic free. With the new formula of Natulim strip detergent, we help the planet with every wash, and without having to give up cleaning power! During the process, our maxim was always:

"We want it to be environmentally friendly and clean well."


So we experimented and tested until we found the formula that we currently have. We cannot be more satisfied. The clothes are completely clean and smell of natural freshness. But we don't stop here, we are always in the process of continuous improvement! (In fact, we encourage you to write us your doubts or suggestions here ).

Who am I buying from?

We are David and Lluís, two young people aged 32 and 26 who dream of changing the way of washing clothes to a much more sustainable one.

And we are lucky to have a super team behind us that deeply believes in Natulim's mission. We are based in Barcelona, and we would like to reach every corner of Spain. For now, we sell mostly online, although there are more and more physical stores that are selling Natulim.

Our values

Simplicity. We believe in making things easy for everyone. Small actions translate into big changes. We are not perfect, and we do not ask anyone to be.

Freedom. We have the power to choose. Furthermore, we create products that allow people to choose sustainability, without compromising convenience.

Integrity. We will never compromise our values or cut corners to cut costs. Furthermore, we are not going to mistreat the environment to make a little more profit. We will be transparent about the ingredients in our products.

We will never make anyone feel bad about their decisions, we will simply work to offer eco-friendly products that work.

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